to change direction · to shift strategy
Imagine your brilliant startup idea for selling artisanal toast isn't quite taking off. Instead of giving up, you decide to start selling gourmet avocado spreads instead! 🥑 That's a pivot! It means changing your core strategy or direction when things aren't working out, often in business or career.
💡 **Why 'pivot'?** This term comes from basketball, where a player keeps one foot planted while turning the other to change direction. 🏀 In business, it means adapting your plan significantly, not just tweaking it. Think big strategic shifts! It's especially popular in the startup world. 🚀
Your startup's initial product isn't gaining traction. You decide to completely overhaul your business model and target a new market segment. Which English expression describes this action? A. to stick to the plan B. to pivot C. to stay the course