What are the benefits? · What's the advantage?
You've just been presented with a new project or an ambitious idea. Before diving deep into the details, you want to understand the potential gains, benefits, or positive outcomes. It's like asking: 'Why should we do this?' 🤔
A new marketing campaign is proposed, and you want to understand its potential benefits and positive impact. Which English expression would you use? A. What's the downside? B. What's the upside? C. What's the outside?
💡 This question is a go-to when you're evaluating proposals, strategies, or even new products. It helps you quickly zero in on the core advantages without getting lost in technical jargon. You'll often hear it paired with "What's the downside?" to get a full picture of the pros and cons! ⚖️