to pay a premium
to pay a higher price than usual, often for better quality or a specific brand · to pay extra for something
What's the situation?
Ever feel like you just *have* to get that one fancy coffee maker, even if it costs twice as much as the standard one? ☕💸 'To pay a premium' is exactly what you do when you choose to fork over more cash for something, usually because of its quality, brand, exclusivity, or simply for the convenience! It's about consciously deciding that the extra cost is worth it for the added value.